Attorney-at-law Marek Rumak, acting on behalf on CCC.eu won the case before EUIPO. The German company filed an opposition against trademark „CCC Shoes & Bags Go for more”. The case involved the issue of the similarity between the advertising slogans of Polish and German companies: „Go for more” and previously registered „Hier geht mehr.
EUIPO proclaimed that the trademarks are not similar, in favour of attorney-at-law Marek Rumak opinion. He contended that both passwords can not be identified in the conceptual aspect – they carry a different message (“Hier geht mehr” will be understood as “More is possible”, and not – as opponent tried to prove – “Go for more”).